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Beren Attoe Journalism

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unit 4 1.3

Week 4 Skills – Character & Setting (Greg)

In this week, we learned about both character and setting in writing. While it does definitely apply to creative writing, it also applies to journalistic writing, as it is still telling a story. We examined the most important parts of a story and, among the points that people brought up, character was directly mentioned multiple times while setting was implied. Descriptive text and imagination alluded to setting, as it was needed so that the reader knows where they are.

A professional example that primarily shows character can be seen in the visual novel Fate/Stay Night.

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Week 3 Skills – Copywriting (Greg)

This week, I learnt the importance of copywriting and how good web design can help attract more readers. Copywriting is a form of writing on online media that is associated with advertising/marketing. It is specifically designed to persuade readers to take a particular action and to raise brand awareness.

Web design helps this. On the Internet, a recognizable and simple website will be visited more compared to another that produces the exact same content, but does it in a clunky, messy way. This is vital, as only 20% of readers will read beyond the headlines. Having a poorly built website reduces that already small percentage.

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